Running an e-commerce app is not as easy as it seems. According to business reports by an E-Commerce Development Company firms, who are running an e-commerce app need more skilled people than those running their own store.

Analyzing the app performance, business development model and the sales performance are some key features which are very much in use for the e-commerce platform. Since the seller is not directly in contact with the buyer, they cannot judge the behavior and the psychology of the buyer. In such a condition, there is an urgent requirement of no code ecommerce app algorithm based analytics that can help in determining the various behaviors of the consumer and also to measure and judge the performance of the company across all segments.

Google Analytics: An ultimate weapon

Google Analytics is the analytical tool provided for free by Google. The tool allows you to browse through the various statistics of your app and draw out conclusions based on the data that you get. Right from providing the number of users, the geographical spread, the usage time and the likely interaction of a user with your app, Google Analytics is a powerful tool that is a must to use for all the e-commerce firm owners.

With so many options, Google Analytics is a one stop solutions to many basic needs that an app owner has. Their real time tracking techniques, clubbed with the other products of Google, allow a user to track the performance of the app and even add goals and checkpoints to measure the popularity and conversion rate of the apps.

According to reports by some App Development services Google Analytics is the most favored tool because it is free and the reports generated by this service are quite comprehensive and can be easily used to formulate marketing and strategic planning for the e-commerce firms.

Some of the major features of Google Analytics that make it important for the e-commerce apps are:

Free of Cost:

The Google Analytics is a free tool and can be integrated with any app or website. Since it is free, it has become the most important analytical tool present in the digital market. Moreover, the authenticity of Google makes it trustworthy and most of the people prefer to use Google Analytics for their monitoring and analysis needs.

Create Goals and monitor them:

Google Analytics allows you to create goals and keep a track on whether you are able to meet those goals or not. According to a prominent E-Commerce Development Company creating goals is a great way to judge your conversion rates. The goals can be anything from purchases, to call to action, to subscribers to buyers. Google will give you the location from where the traffic is coming and also the keywords that are working for you.

Site Speed:

This feature allows you to monitor the load speed of your pages and see if they’re optimized or not. This feature can help a lot as you can identify the pages that are taking much time to load and modify them in accordance with your own needs.

Event Track:

This feature allows you to monitor events created by you. Example of events are how many downloads you are getting, how many people are clicking on your ads, which ads are earning more for you and so on.

Real Time Reports:

Using the IP Address tracking and other Google tools, the Analytics suite gives you real time reports about the users on your site and what are they doing there. It also lets you know the location of your traffic and using what source did they arrive to your site.

Since Google Analytics can help with so many things and more, every Mobile App Development Company recommends using the suite for a better performance. Also, a lot of Mobile App Development Company use Google Analytics themselves in order to test their own performance and see how their projects are faring in the digital market.

Mobile Commerce Applications: A Boon For Your Business

Mobile commerce has come a long way from being an offshoot of e-commerce expected to generate sales during holiday seasons to the main source of revenue for businesses. According to a recent survey, only last year, mobile commerce grew by 150%-200%. This simply indicates the immense popularity of the applications being developed by individual mobile phone companies. Leading names in providers of smartphones like Android, Apple, and Blackberry have marketed some of the most popular mobile commerce apps, that have enhanced user experience to a great extent. Every business today looks to build their market presence through the use of these applications developed on mobile commerce software.

It is not surprising that 2010 saw a surge in the number of mobile applications being developed by various smartphone providers. And for your business to flourish, all you need to do is use these customized applications to promote and sell your products. According to market experts, you do not always need the services of a web developer to be able to frame your own application. All you need to do is download the mobile commerce software available from these providers and use them to create personalized applications.

Here is quick look at the advanced web developer tools that you could use to design your company’s mobile application.

Apple iOS Developer Program:

By using this developer program, one can create a mobile application for iPhones, iPads, and iPods. Apple uses the Objective C as the preferred programming language. The center has a host of tools, tips, and guides fro almost all purposes. The high popularity of iPhones and the user friendly interface provided by these applications can turn your product sales charts, appreciably high.

Android OS Developer:

Designed to aid developers in creating Android optimized applications, the Android developer center also supplies you with how-to-do videos, sample projects and many other such features in their start-up kit. Your mobile commerce applications developer must be familiar with Java programming language and every thing else falls in place. The registration fee for Android OS Developers is much lower than that of Apple iOS Developer Center.

Blackberry OS Developer Zone:

Blackberry is undoubtedly one of the largest mobile platforms in the world. The programming language used is Java micro-edition.

Just as these developer systems are available for those who are not familiar with the HTML, CSS, or JavaScript, there are application developer softwares that are designed for use by experts. Traditional web developers can actually use e commerce app these programs to create applications in the code they understand best, and later on upload them using the native code of the platform they desire to launch it in. Prominent among these developing systems Appcelerator, MotherApp, and PhoneGap. Ideally, in order to generate better and more innovative mobile commerce applications, you must go for services of professional web developers, and let them design your company’s mobile application.