Home » The Wide World of Pay Per Click

The Wide World of Pay Per Click

by Jan Sher


Pay-per-click (also known as PPC) is an Internet advertising strategy that allows an advertiser to pay only when a user clicks on the ad. It’s widely used by brands in the US and other markets, but it can be difficult to understand if you’re not familiar with it already. In this post, we’ll go over what pay-per-click is and how it works—from start to finish—so you can see why PPC Services Agency in Gurgaon works so well for many businesses.

What is PPC?

Pay Per Click (PPC) is a form of online advertising where advertisers pay each time a user clicks on their ad on search engines like Google or Bing. PPC ads are usually displayed above or to the side of organic search results, giving them more visibility than other types of paid search marketing. This can be helpful for businesses that want more exposure for their brand and products but don’t want to pay as much as an AdWords campaign (which requires monthly fees).

PPC ads can be implemented in many ways:

  • The traditional way: You pay per click; if someone clicks on one of your ads, you get paid! This is how most PPC campaigns work today.
  • Dynamic remarketing: You’ll see this option when clicking through into other parts of our site from our website visit tracking tool at www.(insert domain here). We’ll only show users who have already been shown ads during their visit back up top so they know what kind was clicked before coming back after leaving again!

How does it work?

How does it work?

A PPC advertiser bids on keywords that they think will have the most clicks and views. When a potential customer types in one of those keywords, AdWords displays an ad for that keyword. If someone clicks on their ad and signs up to be contacted about their product or service, then you’re paying Google for every click that happens after that point.

The importance of PPC

Pay Per Click is the most popular form of online advertising. It’s used by small businesses and large corporations alike, but it’s especially useful for those who have a lot of competition in their field.

Pay-per-click (PPC) advertising can be used to drive traffic to your website from search engines like Google, Yahoo, Bing, and others as well as social media sites like Facebook or Twitter. PPC campaigns are also referred to as “paid search” or “pay per click”.

If you’re interested in learning more about how PPC works then read on!

Who uses PPC

PPC advertising is a great way to promote your business. It’s also a large industry, with billions of dollars being spent on PPC campaigns each year.

Small businesses have been using paid search for decades, but it’s not just big companies that can benefit from this type of marketing. Any business can use pay-per-click (PPC) advertising to reach their target audience with the right message at the right time in order to get results from their campaigns.


SEO Craft is a game-changer for advertisers and marketers. It can be used for everything from brand awareness to direct sales, but it’s most effective when used in conjunction with other techniques like SEO and SEM. Search engine marketing company in Gurgaon has become such a strong force in digital marketing because it allows businesses to reach their target audience at a fraction of the cost of traditional methods of advertising like television or radio spots—and without having to worry about running costly ad campaigns that may not convert well with potential customers (or worse yet—they don’t even know what they want!).

Related Posts

Viraltechgo is an online webpage that provides business news, tech, telecom, digital marketing, auto news, and website reviews around World.

Contact us: viraltechgo595@gmail.com

@2022 – Viraltechgo. All Right Reserved. Designed by Techager Team