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Strategies for the New Facebook Fan Pages

by Uneeb Khan

Facebook is always updating their features for users, but we often forget that business pages get new features, too.

So, what updates has Facebook added for business users?

Today, we’ll cover a few of the unique and little-known features Facebook has added exclusively for business and fan pages.

Many of these changes happened recently, so some features you’re used to might be different today. In this article, we’ll look at the most up-to-date features for pages.

You can use these to grow your brand with Facebook, expand your reach, and show customers you care.

Let’s get started!

1. Interact as a brand facebook fan page

Years ago, you could only interact with customers and buy fans of your page as yourself.

If you were a smaller business, this was fine. But for bigger brands, or those not directly associated with a single person? It was a disaster.

If you’re not already aware of this feature, it’s time to start using it. You can engage fans as the branded Facebook page instead of through your personal account.

One of the best parts of this? It’s free. You can engage without paying for sponsored ads or boosting posts.

If you want to comment, you can do the same. Simply click on the profile picture icon in the comment box and decide which account you’d like to use when posting.

2. Highlight related companies with featured likes

So, you can interact with other brand pages.

But did you know you can also like pages as your brand page?

Just like you can like company pages with your personal account, and those company pages show up on your profile, you can like other brands from your brand account

3. Video or slideshow cover photo

Cover photos on Facebook brand pages aren’t new.

But the ability to add movement to the top of your brand page is, and definitely something you should try. Currently, you can add a video or create a slideshow of photos.

4. Showing team members

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One of the frustrating parts of old Facebook pages was that they were so… impersonal.

As a great adjustment, Facebook now lets you show page owners so your brand page isn’t just a corporate account interacting.

Now, you might be a little confused. Isn’t this almost the exact opposite of point #1—interacting as a brand page? The answer is yes, in a way.

But depending on your brand, you can use one or both to help make your brand page more appealing and personal.

For example, interacting as a brand page gives you the ability to make “official” comments and interact on other pages across Facebook.

5. Appear more often in the news feeds of your fans

One of the biggest changes since the early days of Facebook is that it isn’t as easy as it used to be to show up in the news feeds of your fans.

In the early days, all you needed to do was post on a regular basis and Facebook showed your content to users.

As more people have joined Facebook and advertisers have shown they’re willing to pay good money for access to that audience, Facebook has made the process more difficult.

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