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Packaging Innovation In Cereal Boxes

by Jan Sher
Cereal Boxes

Crayons, cartoon characters, resealable packaging and more are ways to add a little fun to the standard cardboard box. These are all great examples of how packaging innovations can be brought into a cereal box. The next step would be to make the box aesthetically appealing.


Die-cutting can bring Packaging innovation to the world of custom cereal boxes. For starters, it is highly recyclable, which is good news for the environment. Also, it is cost-effective, as the process requires less energy than manufacturing the same materials from scratch. As a result, it helps companies save resources while still meeting customer demands.

Die-cutting can produce a variety of shapes and sizes, including rounded corners, ridges, and intricate patterns. In addition, rotary cutting can produce higher volumes in less time than traditional methods. With the help of digitalised technologies, die-cutting processes are no longer reliant on steel knives, but instead utilise lasers and computerized controls.

BERHALTER is one of the leading suppliers of modern die-cutting systems. With digitalisation and automation, the company aims to create added value for its customers. In addition, the company’s CUTcontrol system provides all the monitoring functions necessary to make efficient use of die-cutting processes. The company’s platform also offers live data from production processes, enabling customers to optimize the process and maximise production output.

Die-cutting is also a cost-effective way to create unique packaging. This process can repeated many times on a press, which saves both time and money. Furthermore, the dies used for die-cutting can reused. In addition to the cost-saving benefits, die-cutting can used to create packaging with unique features.

The first step in die-cutting is the design process. The design is created with the help of computer-aided design software, and the outline is then transferred to a hardwood die board. The die is then cut using lasers, which ensure higher accuracy. The second step involves the application of metal strips called rules to the cutting die. These metal strips are then bent by a rule bender to produce the desired shape.


Resealable cereal boxes are an innovative packaging method that can offer a number of benefits. Unlike traditional boxes, resealable boxes can reused as often as necessary. This type of packaging is more attractive to consumers because it allows them to enjoy the product for a longer period of time. While the design of a cereal box may seem simple, it is crucial to take several factors into consideration before implementing this method of packaging.

For example, a cereal box is much easier to design than a bag because the surface area is so large. A box also allows for a more complex label design. A flexible cereal box is also more environmentally friendly than a bag. This innovation can be very effective in curbing plastic waste. Moreover, cereal brands will be able to communicate their brand to consumers in a more sustainable manner with a resealable packaging.

Consumers will also appreciate the convenience resealable packaging brings. According to independent market research, resealable packaging increases brand appeal. As a result, consumers are more likely to purchase brands that offer resealable packaging regardless of price. In addition, resealable packaging extends the shelf life of food products, such as cereals.

With this innovation, cereal companies will use less plastic and can recycle more of it. They are also making use of renewable resources like paper and cardboard. This will eliminate 480 tonnes of non-recyclable packaging each year. Eventually, cereal companies will be able to replace plastic inner bags with plant-based or paper-based ones.

The latest packaging innovation in cereal boxes is a resealable pouch. Researchers have estimated that this type of packaging could help eliminate the use of plastic bags globally. It offers barrier protection, is compostable, and is 40% cheaper than a traditional cereal box.


Packaging innovations in cereal boxes are making the process more environmentally friendly. A new plastic-free alternative to the traditional box is developed by a Spanish company called XBRIK. This concept, which is made up of laminated materials, is compostable and offers barrier protection to the food. It is 40% cheaper than a traditional box and is also recyclable.

Many cereal companies are looking for more environmentally friendly packaging for their products, and one of the most sustainable options is cardboard. Cardboard has compostable properties, which means that it can repurposed for new products. Another option is to replace plastic inner bags with plant-based or paper-based packaging.

The plastics used in food packaging accumulate in landfills and the oceans and they transfer to the food. These plastics can cause endocrine disruption and pose toxicity risks. Many environmentally-friendly companies are adopting plant-based extracts and bioplastics for their packaging. This helps them meet their sustainability goals and reduce their carbon footprint.

Another environmentally-friendly packaging innovation is the use of recycled paper. This material is recyclable and is often less expensive to transport. The process of making reusable boxes requires less energy and reduces shipping costs. Many companies are making the switch to sustainable packaging by using a new material that is lighter and less expensive to manufacture.

Many consumers are now demanding more environmentally-friendly packaging for their foods. Many companies have pledged to reduce their carbon emissions, promote regenerative farming, and tackle food waste. Packaging is one of the greatest opportunities to make an impact, so they are developing novel approaches to packaging products that are both convenient and environmentally friendly.

Cartoon characters

Cartoon characters have long influenced packaging design, and the latest cereal box designs are no different. These popular characters help make kids’ breakfasts fun and memorable. As a result, they’ve used to promote a variety of brands, from fruit to cereal. The use of cartoon characters is one of the most popular methods for introducing new packaging innovations to children.

One retailer, Lidl GB, is committing to remove cartoon characters from its own-brand cereal packaging by spring 2020, and argues that the move will curb the pester power of children in supermarket aisles. The company plans to introduce cartoon-free branding on the Crownfield cereal range by then, including Honey Rings, Choco Rice, Frosted Flakes, and Honey & Peanut Cornflakes. Lidl says that this move will free parents from the distracting image of cartoons and allow them to focus on the nutritional value of the products.

One study compared the appearance of different cereal boxes with mascots. It found that boxes with rabbits looking downward increased trust and connection with consumers. Furthermore, cereal boxes featuring rabbits with a direct gaze at the viewer increased feelings of trust and connection. The results proved that these characters can make food products more appealing to kids and make them more desirable.

Another way to create interesting and fun packaging is to incorporate cartoon characters and colorful illustrations. In addition, some cereal brands are moving towards recyclable plastic alternatives. These new plastics help preserve the freshness of the product while reducing the amount of plastic waste that ends up in landfills. Additionally, labels will become more environmentally friendly and some will even printed with vegetable-based inks. Many children love seeing their favorite cartoon characters on the packaging of their favourite cereal. https://www.customboxesdesign.com/product-category/cereal-boxes/


Today’s biggest cereal makers are beginning to focus on sustainability. By buying grain from farmers who use best practices, they are helping to meet goals regarding water conservation, water quality, and climate change. These best practices also improve profitability and reduce the need for fertilizers, pesticides, and energy. Additionally, they help protect local drinking water supplies and protect the soil for future generations.

The Kellogg Company is one company that has taken the lead in this regard. It has worked with farmers around the world to adopt sustainable farming practices. By doing so, it estimates that its cereal products will reduce environmental impact by 10 to 20 percent. It has also worked with farmers to reduce the use of pesticides and water during the growing season. It has also reduced its use of rice by 25 percent and replaced it with wheat, corn, or barley.

Consumers are increasingly demanding packaging that is more sustainable. The Kellogg Company has started trialling new packaging to meet these demands. The new boxes will be lighter, use less paper, and reduce the amount of waste. This move is part of a 10-year commitment to improve food packaging. For now, the company is working on a new version of its iconic boxes. The company’s cereals have a low GWP. Their average GWP is 2.64 kg CO2 eq. per kilogram, with 58% of their total GWP from their ingredients, production facilities, and packaging. The company also has a negative GWP from their process waste management, which is partially offset by the avoided burdens from animal feed.

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