FinTech is an amalgamation of new-age financial services and cutting-edge digital technology. Its phenomenal impact has spurred the demand for FinTech courses amongst finance professionals today. Initially introduced as a back-end facility primarily for the banker’s convenience, it has become a seamless, consumer-centric technology.
Owing to its impact, traditional banking services have almost become obsolete. FinTech-driven consumer services have single-handedly revolutionized the banking sector. From omnichannel and digital banking to e-wallets and AI-run investment tools, FinTech start-ups have become a force to reckon with. Let us analyze X crucial points that demonstrate the widespread impact of FinTech on modern-day banking:
Customized Financial Solutions with Higher Accessibility:
Before FinTech, banking services were primarily rigid, linear, and a significant chunk of interested customers were left out. For instance, the process of applying for a loan was cumbersome and time-taking with multiple eligibility hassles.
The advent of FinTech has eased out this process with swift online loan apps and digital NBFCs. Similarly, other services that used to entail regular branch visits have now been replaced by contactless online banking solutions.
FinTech Courses focus on Value-added Solutions:
The finance sector is evolving at a rapid pace. Young professionals are equipping themselves with the latest FinTech know-how and skills. When you enrol for certified FinTech courses conducted by industry professionals, focusing on intelligent banking solutions is pivotal. Apart from individual customers, FinTech is also reinvigorating B2B finance services.
Many FinTech start-ups are providing cutting-edge SaaS (Software as a Service) solutions. The end motive is to heighten operational efficiency with easy-to-integrate tech services and digital enablement. FinTech Experts are developing application Program Interfaces to enable a seamless transition from traditional to modern banking systems.
Placing Customer Experience at the Forefront:
From 24/7 banking on the go to collateral-free loans, QR code payments, and customer experience is the core of FinTech. Start-ups are also aiming at educating customers, suitably engaging them, and empowering them with personal financial management tools. The demand for reliable online loan calculators, investment risk analyzing, and portfolio allocating tools is at an all-time high.
Big Data and AI are making in-roads:
To ensure optimal data protection and secure transactions, adopting AI and data analytics is critical for FinTech. Manual record-keeping is prone to errors, fraud, and discrepancies. AI-run solutions with cloud backup are secure, tamper-proof, and provide the highest encryption standards.
In the realm of marketing/customer services for finance professionals, data analytics streamlines processes and yields the required futuristic insights. Overall, statistical modelling and data aggregation are reducing manual efforts, curtailing fraud, and infusing unparalleled efficiency.
Reaching out to Untapped Market Segments:
FinTech has brought in a milieu of app-based financial service providers. While the target market segments of erstwhile banks were restricted, new-age finance companies are targeting a wide range of customers. With a quicker reach, vital services, and tailor-made solutions, previously untouched markets are being successfully penetrated. Through social media and search engine ads, financial service providers disseminate useful information with alluring prospects to entice customers.
Rise of a vibrant FinTech Ecosystem:
The realm of financial services was primarily exclusivist, dominated by a handful of big banks earlier. FinTech has changed this equation completely, bringing in new and efficient players to challenge the erstwhile leaders. This doesn’t imply that the latter has been dismantled. On the contrary, a vibrant financial ecosystem has emerged. It comprises banks, non-banking financial institutions, as well as FinTech solution providers.
The present situation paves the path for dismantling market autonomy and a plethora of options for customers. Traditional banks have the required stability, trustworthiness, and infrastructure. Non-banking financial institutions offer flexibility and a more comprehensive range of services. Under the FinTech umbrella, both can reach their potential in product envisaging, customer services, and holistic solutions.
Conclusion
With the rise in the use of smartphones over the last decade, FinTech has been steadily gaining higher popularity. Since 2020, the Covid-19 norms on social distancing have spurred the demand for reliable digital financial services. The future of banking (and the finance sector as a whole) will be digital, cashless, AI-driven, and customer-centric. As a financial or banking professional, acquainting yourself and getting well-versed with FinTech will ensure a bright career.
