SEO strategies are the drivers for your website’s visibility and online presence. However, results can take days to kick in, and in case they don’t, you have to improvise. For this, you have to see how well your SEO strategies and campaigns are doing. Evaluating the success of your SEO campaign is never easy. It requires an in-depth analysis of the data. From organic traffic to keywords and backlinks, there are many things to keep track of. Every performance indicator can break or make your SEO campaign.
The art of mastering SEO may take years, however, we are here to make things easier for you. Here are the some of the most significant steps to help you identify how effective your SEO campaign is:
Every page on your website must be laser targeted in order to rank for a few keywords. The major focus would be on your primary keyword (typically the keyword that has the greatest amount of search volume) and a few secondary keywords. Such keywords must be related closely to the content of the website and the page.
It is great to get more visibility, however ultimately converting into customers is the aim. Conversions let you know how many visitors completed your call to action, which may be buying your service or product, or signing up for your free trial or newsletter. You can achieve a higher conversion rate which is better. It means your CRO or conversion rate optimization can be successful. You may directly track your conversion rates using Google Analytics.
Organic traffic can be the traffic that comes to your website from Google and other search engines. Generally, a web surfer can be a type of query into Google and click on the result displayed to them in the listings. People clicking on your website from such listings are regarded as organic traffic because you don’t need to pay for advertising to achieve that click. A SEO agency Manchester can help generate organic traffic.
Backlinks are a significant ranking factor. In case another site links to your webpage, there are chances that you would be ranked higher up on Google and search engines. Backlinks should be relevant. In case you have a great number of links from authority websites, they can assist you in getting an edge over your competitors by getting better rankings in the SERPs. Other sites that link to your site consistently show service or product is advantageous to others. Hence, make sure you get backlinks consistently. Otherwise, your SEO campaign would come to a standstill.
Bounce rate can be the traffic percentage that may leave your site just after landing on it, and does not view any other website or pages. You may think of it as someone clicking the back arrow or closing a tab when your page is loaded. The bounce rate determines how relevant a visitor believes the page they land on is.