Specialists predict a real change in user habits by 2020. Indeed, 30% of What is voice search SEO searches could be done from voice search. If this estimate is plausible across the Atlantic, it still seems a little too optimistic for France. However, French SEOs are already working to understand the mechanisms behind the results of voice search. In SEO, anticipation is indeed the key to success. This is especially true for voice search that directly touches content, which is the most time-consuming part of SEO.
How To Optimize Your Site For Voice Search?
When Internet users use voice search, they can have several intentions: to buy, to play music or a video or to find information on a subject. Yet, despite these very different intentions, Google uses the same algorithm to make its rankings.
Here are 6 recommendations to improve your positions on voice search:
Identify search intent
One of the first steps is to determine the search intent behind a voice command. Rather than relying on an impression, use tools such as Answer the public which will show you the questions around a query.
Prioritize Questions Rather Than Affirmative Sentences
Faced with ever more powerful programs, users tend to literally ask their device questions, as they would a real person. Interrogative pronouns (how, where, why…), which until now seemed meaningless, have now become essential.
When users search for content on their desktop or mobile phone, they cut to the chase and favor short phrases. For example, a user looking for a ranking of the best restaurants in Paris would type “best restaurants in Paris”. But if he uses voice search, he will rather say: “What are the best restaurants in Paris?”. Questions can also be a major asset in the race to position zero. Answering a need or answering a question is a great way to drive traffic through voice search.
Take Care Of Your Ergonomics
Ergonomics is today and more than ever a determining factor in natural referencing and for users. Just like traditional search engine optimization, Google voice search favors websites that load quickly. You must therefore ensure that you offer a responsive site that is compatible with all mobile devices. To ensure that your pages load quickly, you will need to optimize and compress images and files, use caching or even reduce server response time.
Optimize Local SEO
Local SEO has conquered the web for several years. Search engines are thus seeing a growing number of companies creating their own platforms by focusing their SEO strategy on local search. When it comes to common voice searches, like “what’s the best sushi restaurant in…?” , a large number of users tend to search for establishments near their home or location. Optimizing your site for voice search gives you an edge over the local competition and vice versa.
Use The Long Tail In Short Sentences
To ensure your content is optimized for voice search, you should include long tail keywords that are more “natural” as opposed to shorter, catchier keywords that perform better in search results. traditional. Also, sentences should be short and simple. So even if your content is complex, break it down so that it becomes easy for anyone to understand.
Aim for zero Position
A featured snippet, also called position zero , or quick reply, is a summary response from a web page. In desktop search listings, these snippets appear right after paid ads but before organic search listings. To put the odds in your favor, include a concise summary of your main content above the text, around 29 words (average word count in position zero). Paragraphs that use Hn tags , lists, and bullets are easily readable by Google and work well too. Also, be sure to include your long-tail keywords among the keywords used.
Voice search therefore seems to be part of the future of natural referencing and it is better to prepare for it now. By implementing these few effective tips, you may be able to use voice search to your advantage and get ahead of your competitors. You have to keep in mind that natural language (again) becomes essential for robots to understand your page, which means that you have to create more “conversational content”.